Alcohol in Television

http://alcalc.oxfordjournals.org/cgi/content/short/44/3/244?rss=1

In this article, it talks about a study that was conducted on adult males.  In the study, the men were subjected to 1 hour movies with a commercial break.  There was a selection of both alcoholic and nonalcoholic beverages.  The study found that the subjects who witnessed alcohol in the movies or commercials were the ones that picked the alcoholic beverages over the nonalcoholic beverages.  This doesn't surprise me because of the way that outside sources influence the way people think and act.