Big Tobacco and Unspun
"If it's scary, be wary"
This "Big Tobacco" commercial is a perfect example of a warning sign depicted in Unspun. While watching tv this weekend, I saw this very unusual commercial and it immediately struck me as an example of this warning sign. I then looked it up on YouTube (youtube.com) and watched it several times, in an attempt to identify exactly what it was that made this commercial stick out like a sore thumb. I decided that it was SCARY. The visual and auditory messages being conveyed were strikingly negative. This included very robotic and electronic music, paired with images such as crosshairs centered around a baby's head. The commercial was obviously intending to instill fear and distrust for tobacco companies. There was also very shocking narration, some of which included, "You never see the face of 'Big Tobacco', but they see you." and "They see you as an easy target." One cannot possibly walk away from this commercial with a positive outlook towards any tobacco company, much less support its distribution. They portray "Big Tobacco" as just that, a sinister persona whose only mission is to harm you in whatever way possible. What they fail to mention is that the tobacco companies are no more malicious or foul than everyone else, they just seek to profit. It is also left out that the real decision on whether or not one smokes in fact lies with each individual, and not the tobacco companies.
I believe the commercial's message is essentially a good one, in terms of health, but there are no facts presented, and a significant part of the problem remains unaccounted for.