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Life Cycle of Fashion

Discussion
Oct 11, 2009

     Today, as I was struggling to complete some college applications, I looked up at my mom's wedding picture to see alternating bright pink and greenish-blue bridesmaids in white stockings and, yes, the shoes matched the dresses perfectly. The puffy sleeves completely tied the picture together. I am in no way saying that my mom had bad taste, in fact she looked beautiful. She was twenty-four years old and it was the dawning of the 90s. She didn't know any better. Then I began thinking how quickly styles change. As a toddler, my mother had bleach blonde hair and floral dresses, often times with a mammoth bow in the back. I had the no-heeled leggings with identical leotards pulled over them, my favorite was the turquoise. By the first grade, I was sporting striped dresses, with big red bows at the top of my head. Each year, I thought I had finally had my style down. I went through the jeans and a t-shirt stage, the preppy stage, and finally....I think I have given up. But looking around me, I have noticed that the great 80s style is beginning to emerge in our high school. So, does that mean I will recycle my mom's bridesmaids' dresses? Will my kids be sporting aerobics outfits at the age of three? Will history of style continue to repeat itself? Why does style change so much? Is it because, going back to my post earlier this month, "True Beauty", the media that dictates who wears what and when? Like Audrey Hepburn who started the super-skinny look in boyish clothing. What will we be wearing next year?

 
But what was unimaginable just a few years ago has now happened - shoulder pads are back in the shops and back in our wardrobes, for the first or second time round.

Life Cycle of Fashion

 
    


Be it music, food or cars, all trends have a life cycle and none more so than fashion trends. One of the first people to try and pin down our adjustable attitude to what's hot and what's not was the highly-respected fashion historian James Laver. In 1937 he drew up a timeline of how a style is viewed over the years, which became known as Laver's Law.

Life Cycle of Fashion

This states that a trend does not start to look appealing until 50 years after its time. If you wear something 10 years after it was in fashion, you look "hideous", 20 years after you look "ridiculous" and so on. Only when you hit 50 years do things start tipping towards the positive and you look "quaint".

Life Cycle of Fashion

 

 

Comments

Megan,     I enjoyed

Submitted by laural on Mon, 2009-10-12 01:24.

Megan,
    I enjoyed reading your post on the cycles of fashion. I myself have peered into my own closet and wondered, "Will I still want to wear this in 20 years?" It's kind of a strange thing how quickly the fashion world goes through phases, making it difficult for consumers, unless you have copious amounts of money, to keep up.
    I agree with you when you questioned, "Will history of style continue to repeat itself? Why does style change so much?" It's strange to think of how much style, trends and fads change. Five years ago, anyone who was caught wearing those thick nerd-looking glasses would be ridiculed severely. And now, it is extremely popular in the fashion and style world right now. Just as you ask, "What will we be wearing next year?", I too wonder whether it will still 'cool' to wear those nerd glasses in one year from now, or sport the high-waisted skirts and jeans that have wormed their way into stores as well.
    I do believe that the reason why this cycle of fashion trends is ever changing is because of the media. Isn't that what the fashion world is? One designer decides to create one piece, and then another is inspired by it. In our modern world, several Americans tend to look up to celebrities, who create trends and fads as well. Perhaps the trend cycle has become so fast because now, technology can get us information at the simple touch of a key or button. One can get updates on latest trends weekly, and fashion bloggers are splayed over the Internet, creating new ideas. It seems almost overwhelming.
    The one thing that I question the most is who decides when something becomes unfashionable? Who decides when a trend is ready to bring back? Why are people treated so harshly on a wearing a fad popular two years ago, when it is likely to become popular again in 10 to 15 years? It is truly a mystery to me.
    Thanks for writing about this. I am curious to see what you write about next. Perhaps you could write about what pieces of clothing are 'timeless' and have stayed with the fashion world for many years, like jeans for example.

Laura

Ayye do YOU!!! Like no

Submitted by rgoodman on Thu, 2009-10-29 21:48.

Ayye do YOU!!! Like no matter what you wear it shouldnt matter to anyone but yourself. But trends do come and go like my mom has told me when she was in college that people were rocking the skinny jeans and neon colors and then the style went away. Now the style is back again and everyone is doing it! If you want to bring a style back maybe you should rock something that hasnt been worn in  a minute and then people would see you wearing it  and they might want to rock the style too. In my opinion trends are good but i dont follow them all. Sometimes i see trends to be a monkey see monkey do type of thing but i guess that is just how the world has been and will always be.

Megan I enjoyed reading

Submitted by jlee2 on Thu, 2009-10-29 23:38.

Megan

I enjoyed reading your  blog post. Even though I was aware that fashion trends have a life cycle I guess I wasn't really paying attention to it. My mom has often pointed at some of my clothes and said, "you won't wear that when you're in college." I remember always telling her that you never know what fashion cycle might bring a few years later. I guess the same thing goes with shoes. If something goes out of fashion, you shouldn't throw it out right away until you wait a few more years.

"So, does that mean I will recycle my mom's bridesmaids' dresses?" Maybe.. Things that look really old now will may come back in a couple decades. When you look at a photo taken from many decades ago, many times you will wonder how people in those days stood out those ridiculous clothings. But who knows? they might be back in fashion in a while. The thing is that it is hard to predict.

Examples are plaid shirts, mini skirts, platform heels, printed jeans, etc. Certain colors such as gold or silver seem to rotate around in trend. Who and what sets these trends? There might be some factors that contribute to these cycles but it several different factors such as the climate of the world and also seemingly unrelated situations such as the economy may also greatly impact the fashion cycle.

Thanks for writing. It was fun to read and it made me look once again at all these clothes in my closet and think whether I would be wearing the same clothes 10 years later without feeling out of fashion.

 I was actually thinking

Submitted by JordanaF on Mon, 2009-12-21 11:36.

 I was actually thinking the same thing to myself recently. What I think is happening is a fashion revolution. We have brought back so many decades, and centuries at the start of this millennium. Fashion changes so much, but I think its better to follow the trends but still have your own style to it, and that how new trends and fads start. I think that things aren't coming back into style, but are more or so branched off of another look that is similar.

I think this is really

Submitted by CocoF on Mon, 2009-12-21 14:48.

I think this is really interesting. It's true that fashion trends come and go quickly, and it's weird to think that these sorts of clothes used to be what everyone was wearing, and then sometimes things come back into style. Why? I think it's true that the media dictates what's in style and what isn't, and people look to celebrities to see what's 'in' right now, since they're in the spotlight it's easy for them to start trends. But I think that people should be able to wear the clothes they want to, they shouldn't feel the need to follow a certain trend or style. Their clothing should express who they are, not what other people want them to be or what the media claims you should be.

I TOTALLY FEEL YOU!!

Submitted by valang on Tue, 2012-02-28 12:31.

Dear Megan:

I love your post on “The life Cycle of Fashion,” because I love fashion, and I have too noticed how style is just repeating its self. I see every were I go, and to tell you the truth I love it. A sentence that stands out to me is, “Then I began thinking how quickly styles change”. I totally agree with you because I have seen it myself, and you know the whole going from skinny jeans to bell bottoms thing.

Another sentence that I like is: ”What will we be wearing next year?.” This stood out to me because it really makes me wonder about what will they come up with next?, will style repeat it self or change? It makes me think about, will we even wear much clothing in the future?

Your post reminds me of myself. I'm a fahsionista and I try to be the best designer I can be and even bring some old styles back. Sometimes I feel like I’m going too far back and I try to make up my own futuristic style, but sometimes it doesn’t turn out so well. That is what makes me think of what will become of fashion next.

Thank you for your writing. I look forward to seeing what you write next, because I find a similarity in our fashion interest; I like the research that you did and appreciate the hard work that you put in try and give the people realization on today's fashion for those who hadn’t noticed.

Dear Megan: I really enjoyed

Submitted by candan on Fri, 2012-03-02 19:10.

Dear Megan:

I really enjoyed reading your post “Life Cycle of Fashion” because it talks about what most kids are talking about how styles from back in the day are coming back. One sentence you wrote that stands out for me is : “Each year, I thought I had finally had my style down. I went through the jeans and a t-shirt stage, the preppy stage, and finally....I think I have given up.” I think this is very interesting because I believe as teen we all go through that stage where when we were little we think we look so cool, but as we get older we realize that like oh i was a perky child and i had no style.

Another sentence that I found very funny was: “So, does that mean I will recycle my mom's bridesmaids' dresses?” This stood out for me because I think as girls’ we all fear we are going to be forced into our mom’s old wedding dress.

Other people should read this because is something we all go through and it’s something we all fear might happen to us one day.

Thanks for your writing, I look forward to seeing what you write next, because it seems like you might connect your self to others’ around and what other are going through.