Bleach is used to remove stains, kill bacteria, and lighten hair? Yes, the new trend is to chemically strip all the color out of your hair virtually turning it white. If the bleaching processs doesn't go smoothly, you could end up with a streaky orange mess on your head, and that only looks good on Carrot Top (just kidding, it doesn't even look good on him). Now dont get me wrong, this look can be pulled off very well by celebs like Lady Gaga, but sometimes it doesnt go so well. Take Chris Brown for example, blonde hair doesn't look too classy on him. In addition, blonde hair (especially bleached blonde) has a stigma of unitelligence and superficality. Embrace your natural hair color, because once you've bleached (literally killing your hair) you can never get it back to it's natural glow.