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Old Spice Commercial Unspun

Discussion
Nov 1, 2010
by: Josie04

In Brooks Jackson and Kathleen Hall Jamieson's book unSpun, they list seven "Warning Signs of Trickery" to watch out for in advertisements and politics. One of those warning signs is "A Story That's 'Too Good.'" This commercial by Old Spice is an example of this trickery because it promotes the idea that "Anything is possible when your man smells like Old Spice..." This is "A Story That's 'Too Good'" because obviously smelling a certain way can't get you things like a boat or concert tickets.