I decided to write about this pod cast because I think it teaches us to pay attention to details and to do work at a higher quality. For example he gives us how in his shipping department they teach there workers to take care in how they put there labels on there packages. They teach there workers this because nobody wants to get a package in the mail that looks like it has been beat up, the consumers want quality. This lesion can also be used for photo taking. This can be used in photo taking in two ways, one way is the detail and quality of what you are taking a picture of. For example people don’t want to see a picture of the same thing over and over again, they want different perspectives. Another way this lesion could be used in photo taking is the detail to the photo quality, for example you don’t want the object to be in the middle of the picture, also if you pay attention to the lighting in the picture it can make your over all quality better.