Unlatched Super Bowl

In my research for answering the question, "Why do so many people watch the Super Bowl every year?" I found this article, "Americans and the Super Bowl Phenomenon" by Jeffrey M. Jones and Joseph Carroll. In this article, they had taken a survey of viewers and i learned these very interesting facts and it seems those who aren't watching for the game are watching for advertisements.

Here is some quick numbers :

66% watch for the game 33% enjoy commercials more,
44% woman say they prefer commercials more then game (22% men agree)
41% of 18-49 year olds watch for commercials,  20% of 50+ agree