Well for my research paper I am going to write about the company Red Bull. I chose this topic because Red Bull like a web of different things in one company. Generally people know Red Bull as an energy drink but there is more than meets the eye. Red Bull host many entertainment events like music shows, extreme sports, art, and more. However I really want to look deep into the success of this great company. i want to know how did they begin, how did they manage to be so successful, and what new projects are they up to.