Politicans trying to get you to vote for them is no different than companies selling their products. Both of them try to comvince you that their product is superior. Many ways in which they do this is misleading. Politicans are notorice in decieving voters, and its not just one side doing this. An example of this is a video against Gary Herbert from the offical Peter Corron campain channel.
This ad is ridiculous in what it does. It makes it seem to the viewer that Herbert is responsible for the jobloss, recession in the economy, and the school's budget defeciet. It sites no policies of Herbert with respect to any of these issues. It shows only quotes of articles, and doesnt show you the whole picture. All this ad is trying to do is associate negative feelings with Herbert.