A good portion of the people in the world identify themselves as part of some religion or another. Most religions in the world have basically the same guidelines as to what is ethical in the world - such as what is right v/s wrong. Even those people who do not associate themselves with any religious group still have been raised in some sort of culture with its own set of ethics and morals. And most modern cultures, to an extent, have a generally accepted view of what socially acceptable and ethical behavior is. Santa Clara University's article, A Framework for Thinking Ethically, identifies ethics as "standards of behavior that tell us how human beings ought to act in the many situations in which they find themselves-as friends, parents, children, citizens, businesspeople, teachers, professionals, and so on."