Many hip-hop music video directors are going low budget these days. They're stearing away from over budget production usually ranging anywhere from $50,000-$1,000,000. "Were taking it back," says director Cordero Weston, "Were still using the high budget equipment, were just taking it back to the raw feel of earlier hip-hop styled videos is all." This new scene of low budget music video production has become very popular with even mainstream artist such as Jay-Z. This new style gives more of a rough feel, while still providing the bang videos need this day to keep in the competition. "You get your bang for every buck mos' def," says Weston, and he truly means it. With the most expensive "rough street" music video costing between $40,000-$50,000, producers are keeping more than half of what they originally spent making the videos.
"Were taking it back,"