After Shaun White realized he won gold in the halfpipe finals of the 2010 olympics, emotions ran high as he and his coach Bud Keene celebrated, while NBC captured it all on T.V. After shouting their victory for a few moments, they began to discuss what Shaun would do on his victory lap. Bud began swearing and saying words that aren't normally aired on television. The NBC announcers quickly apologized for him and explained that Bud was just incredibly emotional. He should be, Shaun White had just won gold. Today, NBC apologized for airing the swear words. Despite this adequate and satisfactory apology from NBC, some critics are still upset that the network aired Bud's excited and explicit celebration, despite NBC's apology.
The apology was necessary (even if it did draw more attention to the curses – they were tough to hear without rewinding), but NBC was apologizing for the wrong people.