About three times a year, Steve Jobs, the Chief Executive Officer of Apple Inc., appears before the media to introduce new products. On September 1st, Jobs introduced new versions of Apple’s iPod music players and an updated version of the multimedia software iTunes. Along with new features, Apple updated the software’s logo after almost nine years since the last logo update. Itt was clear the logo needed an update but the new one does not meet the mark. Inspired by Daniel Pink’s A Whole New Mind, I decided to take up the task of redesigning the new logo.