Tupac is alive, he never died, and he faked his death, claimed Suge Knight, the CEO of Death Row Records, the former label 2pac was signed to. Tupac is very alive, Knight told a radio news broadcast on April 20th, 2012. Knight claims to have “evidence” suggesting that Tupac is alive. But while urban legends have claimed for years that Tupac is alive, even supporters are calling the latest assertion by Knight as peculiar.