In 1959, the advertising agency DDB Worldwide had an enormous problem on it’s hands. The agency had just gained a new client: Volkswagen Automotive. Only fourteen years earlier, Volkswagen (literally meaning “people’s car”) was the official car behind the Nazi party in Germany. DDB was put in charge of rebranding Volkswagen, separating the image of the car from images of war and, most importantly, convincing customers that they wanted a new car. Not only did DDB Worldwide do all of the above, they also changed marketing forever.